top of page
  • Degrowth
    Degrowth is an economic theory that questions the pursuit of continuous economic growth and advocates for a deliberate contraction of economic activity to achieve sustainability and well-being. It prioritizes social and environmental goals over maximizing GDP and promotes alternative models of progress and prosperity.
  • True Cost Accounting
    True cost accounting (TCA) is an approach that aims to measure and account for the full social, environmental, and economic costs of products or services beyond their market price. It recognizes that conventional accounting systems often do not capture the complete costs associated with the production and consumption of goods and services, particularly the negative impacts on the environment and society. TCA considers both the direct costs, such as production expenses and labor costs, and the indirect costs, such as environmental degradation, social inequality, health impacts, and resource depletion. It seeks to quantify and incorporate these externalities into the financial analysis to provide a more accurate reflection of the true costs and benefits of economic activities. By accounting for the hidden costs and impacts, TCA aims to support better decision-making by businesses, policymakers, and consumers. It enables a more comprehensive assessment of the sustainability and long-term viability of different production and consumption choices. TCA can help identify more sustainable practices, promote responsible business behavior, and drive the transition towards more environmentally and socially responsible economic systems. Implementing true cost accounting can be challenging, as it requires robust data collection, standardized methodologies, and consensus on how to assign monetary values to environmental and social impacts. However, it is an evolving field gaining attention and support from organizations, governments, and sustainability initiatives aiming to promote more transparent and holistic accounting practices.
  • ESG
    ESG stands for Environmental, Social, and Governance. ESG refers to a set of criteria that investors and other stakeholders use to evaluate a company's performance and practices in these three areas. Environmental (E): This aspect focuses on a company's impact on the environment. It includes assessing the company's efforts and performance in areas such as carbon emissions, energy efficiency, waste management, water usage, pollution prevention, and biodiversity conservation. Companies with strong environmental practices often strive to minimize their environmental footprint and adopt sustainable or even regenerative practices. Social (S): The social dimension of ESG looks at how a company manages its relationships with employees, customers, communities, and other stakeholders. It includes evaluating factors such as labor practices, diversity and inclusion, human rights, community engagement, product safety, customer satisfaction, and data privacy. Companies with strong social practices prioritize fair treatment of employees, respect for human rights, and positive contributions to society. Governance (G): Governance refers to the systems and processes that govern the way a company is operated and controlled. It involves assessing the company's leadership, board structure, executive compensation, risk management practices, transparency, and ethical standards. Companies with strong governance practices have robust structures in place to ensure accountability, transparency, as well as ethical and long-term decision-making. Overall, ESG considerations go beyond financial performance and focus on the broader impact of a company's activities on the environment and society. It encourages companies to adopt sustainable and responsible business practices that create long-term value for both the company and its stakeholders.
  • Green Ocean Strategy
    Green Ocean Strategies build upon the principles of Blue Ocean Strategies, but with a specific focus on sustainability and addressing major social challenges. By refining a company's mission and vision, Green Ocean Strategies aim to enhance existing profitable performances while creating customer value that aligns with sustainability goals. These strategies enable companies to maintain long-term performance while actively addressing the pressing environmental and social issues of today.
  • Greenwashing
    Greenwashing refers to a deceptive or misleading marketing and communication practice when businesses portray themselves as more sustainable than they actually are. It involves making exaggerated or false claims about sustainability aspects of products, services, or company practices, with the intention of enhancing their public image or reputation.
  • Climate change
    Climate change refers to long-term shifts in global weather patterns and temperatures. It results from the release of greenhouse gases, trapping heat and warming the planet. Consequences of climate change include rising temperatures, melting ice caps, extreme weather events, shifts in precipitation patterns, loss of biodiversity, impacts on human health, and economic disruptions. Addressing climate change requires global efforts to reduce emissions, a transition to renewable energy, and the implementation of adaptation strategies.
  • Biodiversity crisis
    The biodiversity crisis refers to the current state of significant and rapid loss of biodiversity on Earth. It is characterized by a substantial decline in the variety and abundance of plant and animal species, as well as the degradation and destruction of ecosystems worldwide. It is primarily caused by human activities such as habitat destruction, pollution, climate change, and overexploitation of resources. Efforts to address the crisis involve conserving habitats, implementing sustainable practices, and establishing protected areas. International agreements aim to halt biodiversity loss and restore ecosystems.
  • Brand identity
    Brand identity is the collection of visual and verbal elements that represent and communicate the essence, values, and personality of a brand to its target audience. It serves as the outward expression of a brand's unique characteristics and helps differentiate it from competitors. It is designed to create a cohesive and consistent brand experience across various touchpoints, including marketing materials, packaging, website, social media, and other communication channels. Sustainability and brand identity are interconnected as they both contribute to the overall perception and reputation of a brand. Incorporating sustainability into a brand identity involves aligning the brand's values, messaging, and visual elements with sustainability practices and principles. By incorporating sustainability into brand identity, a brand can differentiate itself, attract environmentally and/or socially conscious consumers, and contribute to positive change. It helps building a strong and authentic brand reputation while fostering a sense of responsibility towards the environment and society.
  • Marketing Compliance
    Marketing compliance involves various aspects, such as advertising standards and consumer protection regulations. It requires marketers to understand and comply with these rules to avoid legal risks, reputational damage, and financial penalties. While marketing compliance ensures adherence to legal and ethical standards, greenwashing is an unethical marketing practice that can mislead consumers and undermine their trust. To prevent greenwashing, marketing compliance plays a crucial role. Companies should ensure that their marketing claims regarding sustainability are accurate, verifiable, and supported by credible evidence. Transparency, honesty, and accountability are essential in maintaining consumer trust and avoiding the pitfalls of greenwashing. Ultimately, marketing compliance should go hand in hand with responsible marketing practices, where companies genuinely prioritize and uphold environmental and social sustainability, communicate honestly about their efforts, and back their claims with evidence and actions.
  • Sustainability
    Sustainability is a concept of meeting present needs without compromising the ability of future generations to meet their own needs. It involves creating and implementing practices and policies that ensure environmental, social, and economic well-being for both current and future generations.
  • Ecosystems
    Ecosystems refer to interconnected communities of living organisms (such as plants, animals, and microorganisms) and their physical environment, including the non-living elements like air, water, and soil. Ecosystems can be found in diverse environments, ranging from forests and oceans to deserts and grasslands. In an ecosystem, organisms interact with each other and with their surroundings, forming complex networks of relationships and dependencies. These interactions can involve processes such as energy flow, nutrient cycling, and ecological succession. Ecosystems provide a wide range of services that are vital for life on Earth, including the provision of food, water, clean air, and raw materials. They also contribute to the regulation of climate, nutrient cycling, pollination, and the maintenance of biodiversity. Ecosystems can vary in size and complexity, ranging from small, localized systems like a pond or a forest to large-scale ecosystems such as a coral reef or a tropical rainforest. Understanding and protecting ecosystems are important for maintaining ecological balance, conserving biodiversity, ensuring the sustainable use of natural resources, and ultimately, the survival of the human race.
  • Paris Agreement – Science Based Targets Initiative
    The Paris Agreement is an international treaty aimed at combatting climate change by limiting global warming. It sets a goal of keeping the temperature increase well below 2 degrees Celsius and encourages efforts to limit it to 1.5 degrees Celsius. The Science Based Targets Initiative (SBTi) is an effort to help companies set emissions reduction targets aligned with scientific guidelines. It provides a framework for companies to set ambitious and credible goals in line with the Paris Agreement's objectives. Together, the Paris Agreement and SBTi promote global climate action and encourage companies to contribute to emissions reductions in a scientifically informed manner.
  • Regenerative
    Regenerative refers to a holistic approach that aims to restore, renew, and revitalize systems, processes, and resources, promoting their long-term health and sustainability. It goes beyond simply sustaining or preserving existing conditions and seeks to actively improve and regenerate them. In the context of agriculture and land management, regenerative practices focus on restoring soil health, biodiversity, and ecological balance. These practices aim to enhance soil fertility, increase water retention, reduce erosion, and promote the natural cycling of nutrients. By adopting regenerative agricultural practices such as cover cropping, crop rotation, and agroforestry, farmers can enhance ecosystem services, sequester carbon, and promote resilient and sustainable food production systems. In the context of business and economics, regenerative approaches advocate for strategies and practices that go beyond minimizing harm or reducing negative impacts. Instead, they aim to create positive, restorative, and regenerative effects on the environment, society, and the economy. This can involve implementing circular economy principles, using renewable energy sources, reducing waste and pollution, and supporting the well-being and development of communities. Regenerative practices recognize the interconnectedness of various systems and the importance of nurturing and restoring their inherent capacities for self-renewal and growth. They align with the principles of sustainability and seek to create a positive impact by actively regenerating and improving the health and resilience of ecosystems, communities, and economies.
  • Reputation
    The reputation of a company refers to how it is perceived by stakeholders based on its actions, behavior, and performance. It is built on trust, credibility, and consistent delivery of value. A positive reputation enhances competitiveness, while a negative reputation can have detrimental effects. Managing and safeguarding reputation involves proactive efforts to build a positive longterm image, maintain open communication, address concerns, and act ethically.
  • Stakeholders / Stakeholder Management
    Stakeholders of a company are individuals or groups who have an interest in or are affected by the company's activities. They include internal stakeholders (such as owners and employees) and external stakeholders (such as customers, suppliers, government, community, investors, and media). Understanding and effectively managing the needs, expectations, and interests of these stakeholders is crucial for a company's success, reputation, and sustainability. Engaging with stakeholders and considering their perspectives can contribute to better decision-making, risk management, and the overall social and environmental responsibility of the company.
  • Corporate and Brand Communication
    While corporate communication encompasses the overall reputation and image of the organization, brand communication hones in on the specific identity and perception of individual brands within the organization's portfolio. Both corporate and brand communication efforts need to align and support each other to ensure a consistent and coherent message across the organization's various stakeholders.
  • Business transformation
    Business transformation means the process of making significant and strategic changes to various aspects of a business to improve its overall performance, adapt to changing market conditions, and achieve long-term success. It involves rethinking and reshaping the fundamental aspects of a business, including its strategies, operations, structures, technologies, culture, and processes. Business transformation typically occurs in response to various factors such as shifts in customer preferences, advances in technology, competitive pressures, regulatory changes, or the need to address organizational inefficiencies. The goal of business transformation is to enable the business to become more agile, innovative, efficient, and responsive to market demands.
  • UN Sustainable Development Goals
    The United Nations Development Goals, also known as the Sustainable Development Goals (SDGs), are a set of 17 global goals adopted by all United Nations member states in 2015. These goals provide a framework for addressing global challenges and achieving sustainable development by 2030. No Poverty: End poverty in all its forms and ensure social protection for all. Zero Hunger: End hunger, achieve food security, and promote sustainable agriculture. Good Health and Well-being: Ensure healthy lives and promote well-being for all at all ages. Quality Education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities. Gender Equality: Achieve gender equality and empower all women and girls. Clean Water and Sanitation: Ensure availability and sustainable management of water and sanitation for all. Affordable and Clean Energy: Ensure access to affordable, reliable, sustainable, and modern energy for all. Decent Work and Economic Growth: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation. Reduced Inequalities: Reduce inequality within and among countries. Sustainable Cities and Communities: Make cities and human settlements inclusive, safe, resilient, and sustainable. Responsible Consumption and Production: Ensure sustainable consumption and production patterns. Climate Action: Take urgent action to combat climate change and its impacts. Life Below Water: Conserve and sustainably use the oceans, seas, and marine resources. Life on Land: Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation, and halt biodiversity loss. Peace, Justice, and Strong Institutions: Promote peaceful and inclusive societies, provide access to justice for all, and build effective, accountable, and inclusive institutions at all levels. Partnerships for the Goals: Strengthen the means of implementation and revitalize the global partnership for sustainable development. These goals cover a wide range of social, economic, and environmental issues and aim to create a more equitable, sustainable, and prosperous world for present and future generations.
  • Materiality Analysis
    A materiality analysis is a process used by organizations to identify and prioritize the most significant economic, environmental, and social issues that are relevant to their business and stakeholders. It helps organizations understand which issues have the greatest impact on their operations and reputation and enables them to focus their resources and efforts accordingly. It involves gathering data, conducting research, and engaging with stakeholders to identify and assess a wide range of potential issues. The goal is to identify the issues that are most relevant and important to the organization and its stakeholders, considering both the risks and opportunities they present. By conducting a materiality analysis, organizations can better understand their sustainability priorities, enhance decision-making processes, improve risk management, and build trust and credibility with stakeholders. It provides a foundation for developing sustainability strategies that address the issues that matter most to the organization and its stakeholders.
  • Resilience
    Resilience refers to the ability of a system or organization to withstand and recover from disturbances, shocks, or changes while maintaining its essential functions and adapting to new conditions. In the context of business, resilience refers to the ability of an organization to withstand and adapt to various challenges and disruptions, including economic downturns, market changes, technological advancements, supply chain disruptions, and regulatory changes. It involves having flexible and adaptive strategies, diversifying risks, building robust infrastructure and systems, and fostering a culture of innovation and continuous learning. In the context of climate, resilience refers to the capacity of communities, ecosystems, and infrastructure to withstand the impacts of climate change, such as extreme weather events, sea-level rise, and temperature fluctuations. It involves anticipating and preparing for these impacts, implementing strategies to reduce vulnerabilities, and building adaptive capacity to recover and bounce back from disruptions. Being resilient requires proactive planning, risk assessment, and the implementation of strategies that enhance the ability to absorb shocks, recover quickly, and adapt to new circumstances.
bottom of page